We’ve lost count of the number of times someone has asked how they can get involved in Landscape’s mission and support our goal of becoming the startup ecosystem’s most helpful platform.
It’s AMAZING and the desire to help does not discriminate.
Founders, investors, advisors, interested parties and entrepreneurs have all offered their time, energy, knowledge, network and more.
It’s something we’re incredibly humbled by and appreciate immensely.
Are we surprised? Well, yes and no.
On the one hand, we're overwhelmed by the support we've received and it's beyond anything we ever anticipated.
On the other hand, we aren't, as the core component of our mission is something close to home for many.
Landscape started from a thought that things needed to change when it came to the startup fundraising ecosystem. A thought whose seed was planted after several unpleasant and unprofessional interactions with investors.
The subsequent journey exploring the possibility of achieving change showed this was something wanted by both founders and investors.
A lack of accessibility, poor transparency, uneven power dynamics and frustration about the absence of clear, easy to find information was evidently problematic for all involved in the ecosystem.
Since releasing our MVP and having had thousands of conversations with people from across the ecosystem, we know without a doubt that things need to change and that people are in agreement about this.
But despite this consensus, there has long been a stalemate. A desire to see change and an apparent commitment to support such change, but a lack of concerted effort to initiate that change.
If you're reading this, then we'll hazard a guess that you want to see and bring about change but, be it due to an un-level playing field, lack of clarity, fear of retribution, presence of a "small fish in a big sea" syndrome and/or something else, something has prevented you from taking action.
Well this is where Landscape comes in, providing a platform through which change can be instigated in an anonymous, moderated and efficacious way that caters for the needs of players on all sides.
So now that we exist, what exactly can you do to help bring about change?
What actions can you take that are valuable, meaningful and align with Landscape's mission of becoming the most helpful platform in the startup ecosystem and, ultimately, transform the fundraising ecosystem for the better?
Because let's not beat around the bush, words are all well said and done, but actions speak louder than words.
We also appreciate that taking action is time & energy consuming. That's why we've made the actions needed to bring about change as simple, few and as little consuming of time & energy as possible.
The NUMBER ONE thing anyone can do is LEAVE REVIEWS for investors and, following closely in second place, CREATE A LANDSCAPE ACCOUNT.
These two actions not only support Landscape but highlight your desire to improve the ecosystem, placing your vote in favour of raising transparency, increasing accessibility, making information available and levelling the playing field.
We realise that not everyone is in a position to leave a review but anyone can (and should!) create a Landscape account.
Ultimately though, when it comes to helping Landscape transform the fundraising ecosystem, what you can do will depend on who you are and what you do.
In order to provide clarification, we created a little ‘Changing the fundraising ecosystem guide’, detailing all the ways you can show your support and help bring about impactful, lasting and meaningful change.
We also created a post showing you what you can do based on the title that best describes you; Founder, Investor, Startup Employee or Advisor/Mentor.
Of course, this list is not collectively exhaustive, but it does a decent enough job of encompassing most reading this.
As you’ll see, there are plenty of ways you can help Landscape and show your support no matter who you are!
Change really can be achieved. We've seen it with our own eyes.